California Times DIGIDECK

QSR

Media
Entertainment
Legendary and iconic music creation
The new foodie mecca
World class architecture and contemporary innovators
#1 Hispanic Market
22 million people
California: The most populous state in the U.S.
$300 billion+ in retail spending

Source: Nielsen Claritas, 2018 estimates, Los Angeles & San Diego DMA

Quality. Integrity. Trust.
Combined 286 years of story telling
49 Pulitzer Prizes
0 days missed
The definitive voice of Southern California

We’re transforming our iconic journalism into immersive and interactive experiences for audiences and brands.

We have a strong connection to a dedicated readership.

Our content is shared 177 times per hour!

We are one of the most cited news publishers by other media organizations and one of the most discussed on social, all day, every day.

Source: Omniture, January 2019

Our influence extends further than ever. Our diverse portfolio reaches more people now than at any other time in our history.

EMERGING DIGITAL: 6.6 minutes avg. time on sites. 21st century newsrooms
VIDEO: 108,000+ video hours watched per month
MOBILE: 65% of the visitors are through mobile
PROGRAMMATIC: Guaranteed brand safety. 1st party data segments
EVENTS: 400,000+ annual attendees | 100+ yearly events
L.A. TIMES STUDIOS: Award winning storytelling. Creative development, Tailored storytelling, CGI, VFX, VR and more.
SOCIAL: Tens of millions of followers, and a network of influencers
PODCASTS: Dirty John was #1 on Apple Podcasts. More on the way!
EMAIL & NEWSLETTERS: Millions of opt-in subscribers
HISPANIC & LATIN AMERICAN: LA Times en Español and Hoy reach 1 million+ Hispanics
PRINT & MAGAZINES: 2.6 million Sunday combined readers!
TMC/PREPRINTS: Total market coverage. Effectively distribute, by zip code
DIRECT MAIL: Automated direct mail. Precision targeting.

Source: Omniture, March 2019

PRIMARY ASSETS

Los Angeles Times
San Diego Union-Tribune
LA Times Studios
Stats Digital
Tribune Direct

Hyper Local

Burbank Leader
Glendale News-Press
Daily Pilot
La Cañada Valley Sun
La Jolla Light
Rancho Santa Fe Review
Del Mar Times
Carmel Valley News
Solana Beach Sun
Poway News Chieftain
Rancho Bernardo News Journal
Ramona Sentinel
Encinitas Advocate

Targeted

Hot Property
The Envelope
Design L.A.
High School Insider
Pacific Magazine

Events

LA Times Festival of Books
LA Times The Taste
LA Times Ideas Exchange
LA Times The Envelope Live
LA Times Headquarters
LA Times Eat | See | Hear
LA Times Food Bowl
LA Times Indie Focus Screening Series
LA Times 101 Restaurants We Love
SDUT Festival of Books
SDUT CaregiverSD Expo
SDUT Margarita Month
SDUT Successful Aging Expo
SDUT Top Workplaces

Hispanic

Los Angeles Times en Español
Hoy Los Angeles
Hoy San Diego

PLATFORMS & TARGETING

Display
Mobile
Video
Audio
Connected TV
Experiential
Custom content
Email
Newsletters
eNewspaper
Social
Search
Print
Magazines
Advertorial

TARGETING AT EVERY LEVEL

Household level
IP Address
Programmatic
Mobile geo-fencing
Demographic
Geographical
Contextual
Behavioral
Retargeting
Cross-device

DISTRIBUTION & SERVICES

Home delivery
Newsstands
Outdoor
Hotels
Street teams
Retail
In-stadium
Major studio lots
Education/School
Festivals

SERVICES

Ad design
Copy writing
Scripting
Advertising
Web development
Research
Spending reports
Mapping
Brand lift studies
SEO
Search marketing
Analytics
Optimization
Tag management

We have a portfolio of platforms, products and services for all of the ways consumers connect. You’ll get strategic and custom capabilities. See why 30,000+ businesses use us to succeed.

Build brand awareness for your business or new product
- We’ll help you find the right people, get discovered and form relationships. Get recognition, not just clicks
Increase engagement, traffic and sales
- Create campaigns that spark communication and conversion.
Reach a specific (or wide) geographic area
- Reach people near your store (or multiple locations) and invite them in.
Reach a specific type of audience unique to your brand
- Reach people based in key categories, all demographics, interests, behaviors and locations.

	Los Angeles	San Diego	Combined
Population	18.5 million	3.4 million	21.9 million
Households	6 million	1.2 million	7.1 million
Family households	70%	66%	70%
Men/Women	49/51%	50/50%	50/50%
Average Age	38	38	38
Average Household Income	$98,000	$103,000	$99,000
College Grad+	30%	37%	31%
Employed full time	58%	58%	58%
Own residence	54%	54%	54%
Source: Nielsen Claritas, 2018 estimates, Los Angeles & San Diego DMA

	Newspaper	Sunday Print Circulation	Unique Visitors
California Times	Los Angeles Times & San Diego Union-Tribune	860,000	31 million
Southern California News Group	Orange County Register, LA Daily News plus 9 more*	482,000	5.3 million
Bay Area News Group	The Mercury News, East Bay Times & Marin Independent Journal	325,000	12.7 million
McClatchy	Fresno Bee, Modesto Bee, Sacramento Bee & The Tribune	259,000	4.6 million
Hearst	San Francisco Chronicle	216,000	3.7 million
Gannett	Ventura County Star & Desert Sun	62,000	1.1 million

Source: Includes news groups with daily newspapers in California (ranked by total Sunday circulation, Q2 2018; community papers excluded); Unique Visitors (comScore, Key Measures, Multiplatform, July-Sep 2018 average; Not all sites are tracked)

* Daily Breeze, Inland Valley Daily Bulletin, Press-Telegram, Pasadena Star-News, Redlands Daily Facts, The Press-Enterprise, The San Bernardino Sun, San Gabriel Valley Tribune & Whittier Daily News

The LA Times has launched a news magazine television series, "L.A. Times Today," in joint production with Spectrum News 1 and Spectrum Networks' local channel.

This one-hour primetime show, airing Monday through Thursday, will be hosted by Spectrum News 1 anchor Lisa McRee and will highlight The Times’ signature areas of coverage and the issues that are most relevant to Southern California communities.

Patrick Soon-Shiong, Times Owner and Executive Chairman said, “The Los Angeles Times has become a 24/7 news operation and adding an evening television program will give us another way to inform, engage and inspire the people of this great community. The program also marks another milestone on our journey to revitalizing a great media brand and a new way to share the important work of the largest newsroom west of the Potomac.”

Ranking	Newspaper/Group	Print & Online Weekly Combined Audience
1	California Times	5,268,295
2	New York Times	4,577,521
3	So Cal News Group	3,988,196
4	NY Daily News	3,672,896
5	Chicago Tribune	2,665,372
6	The Washington Post	2,490,273
7	Newsday	1,961,283
8	Bay Area News Group	1,877,136
9	Houston Chronicle	1,809,971
10	New Jersey Star-Ledger	1,791,815

	Los Angeles	San Diego	Combined
Population	18.5 million	3.4 million	21.9 million
Households	6 million	1.2 million	7.1 million
Family households	4.2 million	792,000	5 million
Men/Women	49/51%	50/50%	50/50%
Average Age	38	38	38
Average Household Income	$98,000	$103,000	$99,000
College Grad+	30%	37%	31%
Employed full time	58%	58%	58%
Own residence	54%	54%	54%
Source: Nielsen Claritas, 2018 estimates, Los Angeles & San Diego DMA

We enable our ad partners to execute campaigns that connect to their customers in communities that matter the most.

Discovery

We have creators that impact local communities

Authenticity

Our creators develop content that connects to your objectives

It's easy and scalable

We execute campaigns in a city, across the state or globally

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GeoFence | GeoAudience | Retargeting

Target based on location and/or device

GeoFences can be deployed as point/radius or polygon targeting shapes.
Targeting is much more granular than zip code or DMA level targeting, ensuring better audience accuracy.
We can message users who have been to your or a competitor’s location.
Device ID Capture
- Capture cell phone device IDs of target locations
- Through probabilistic logic, match to home wifi networks
- Target: Serve ads to all devices connected to home wifi networks

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Video ads on premium publisher sites are 3x more effective in driving favorability, consideration and intent to recommend
Utilizes existing TV ads and video assets and extend their use into the digital arena
Latimes.com visitors watched 80,000 hours of video in September, with an average completion rate of 62%.

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Make sure your message appears where your audience is spending their time.

Multi-Screen & Multi-Device

Connected TVs are devices with internet access and access to content applications
Smart TVs, Gaming Consoles, Set-top boxes, Multi-Media Devices
TV, Desktop, Smart Phone, Tablet

Engaged Watchers

Promote your message when & where your audience is engaged
Access high-value targets with engaging media

Access to Sling TV Network

Robust targeting including network, device, content genre, location, 1st/3rd Party Data
Expansive & custom reporting including reach, frequency, hourly impressions, DOW, network and device performance

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50% Of households with internet access have streaming TV

Content TV watchers access content when & how they want to.

Shift Watchers are moving away from interruption based TV

Growth Watchers are moving towards DVR, connected TV, and Subscriptions

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Programmatic video is advertising that occurs before, during and/or after a video is played on the internet.
Research & understand how, where and when your target audience is consuming video content.
Targeting through Geographic, Demographic, Behavioral, Contextual,
Premium Inventory Top 100+ Ad Exchanges, Facebook, YouTube
Transparent Reporting

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Premium Inventory
- Full episode player though direct 1:1 publisher relationships to ensure we deliver premium, brand safe ad experiences.
- Connected TV & OTT only, no pre-roll.
Audience Reach
- Reach cord-cutters, cord-nevers, password sharers, universals and non-traditional cable and broadcast audiences
- Behavioral targeting, 1st, & 3rd Party data, device targeting
Multi-Screen Scale
- Premium content, live & on-demand across top-tier connected TV & OTT distribution platforms (Mobile, Tablet, Desktop)
- Detailed reporting and analytics throughout the campaign

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Online Music & Podcast Streaming

Follow listeners in their transition from traditional radio to streaming services
Through forced advertising, your message will not be skipped
Meet listeners in this on-demand audio environment through their chosen podcasts and self-built playlists

More Impactful than Direct Radio Impressions

Cost efficiency due to guaranteed targeted impressions across multiple audio providers
Buy your desired audience, not a pre-defined station audience
Bonus impressions from companion banners

Effective Targeting

Target your audience based on age, gender, income, interests and listening behavior
Hone-in on your desired users across multiple audio platforms including high-growth platforms such as smart speakers, Bluetooth in cars and more

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Creation of Google Analytics Code

We will create and place the Google Analytics code if there is not one already on your current website.
This piece of code allows us to track and analyze user behavior on your site.

Track Conversion Touchpoints

We will set up events and goals which will track how often users complete a conversion action on your website.

Custom Reporting

We can set up automated reporting to be sent straight to your inbox on a daily, weekly, or monthly basis.
These reports will show how people are getting to the website and how many conversions each source is generating.

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GEOGRAPHIC: Target any geographic location down to the zip code level
CONTEXTUAL: Place your ad adjacent to relevant content
DEMOGRAPHIC: Serve your ad exclusively to users who fit your target demographic
BEHAVIORAL: Follow your target audience throughout the site by utilizing hundreds of behavioral targets
1ST & 3RD PARTY: Create audience segments that leverage online and offline behaviors
RETARGETING: Target past visitors of your site
IP TARGETING: Cookie-free IP-targeting solution, matching physical addresses with extreme precision

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A stand-alone email message sent to our registered users on behalf of an advertiser.

Target custom data sets based off your campaign goals
Customized email 100% SOV
Sent independently of newsletters
Target by ZIP, age, gender or income
Additional database of over 200 million opt-in emails
CANSPAM Compliant: Reach users who have chosen to receive messages & offers
Detailed reporting and analytics including engagement by open rates, link clicks and more
Ability to match sends to physical names & addresses for online to offline attribution.

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Market to people looking to buy what you sell.

Including search, along with display, social, mobile and email, maximizes your ROI

Google Partner

In-depth search marketing expertise as a Google Partner
Transparent management fees

Ease of Execution

Full service campaign management
Skilled campaign managers create, bid, and oversee all your details

Continuous Optimization

Regular, detailed reports with meaningful metrics
Oversight to ensure your budget is always well spent

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Improve your organic site traffic.

Site Structure & Optimization

Review site issues (coding, linking, content, navigation, HTML & XML sitemap)
Optimize a variety of HTML pages through keyword titles, meta descriptions, and image alt text.

Content Creation & Optimization

Re-write and optimize website marketing copy
Attract site visitors, convert traffic, & add value for users.

Link Development & Optimization

Directory, Search Engine Submissions
Article writing & distribution services
Social bookmarking.

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Use existing organic posts from your brand’s Facebook, Instagram or Twitter pages distributed as mobile ads in the trusted, brand-safe latimes.com site.

Enhance engagement with your ad by merging the best of both worlds:

-7x the ATTENTION vs Facebook*

-8x the ENGAGEMENT vs display*

It’s really easy.

Quick, turnkey implementation

No new creative approvals – send us your post and we handle the rest

Served in-content & in-feed within mobile web (300x250 display ad positions)

Full Reporting

Know how your audience is interacting with your ad - see Views, Likes, Follows, Shares, and Comments

Get more attention, increase engagement and achieve brand lift

* Based on industry average benchmarks

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Facebook & Instagram Campaigns

Reach users on the top social media platforms
Take advantage of attention grabbing applications with your message
Unique campaigns tailored to your goals, including A/B creative campaign testing.

Creative Messaging

Rely on our proven team to build your campaign with engaging messaging
Stand out from cookie-cutter approaches by relying on our skilled experts

Transparent Reports

Clear campaign build out and management fees
Detailed metrics keep you informed as to how the campaign is performing

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Deeper Metrics And Transparency

Dynamic Optimization Of Headlines & Images
Split Test Between Different Elements (HL, Images, CTA Placements, Etc.)
Numerous data points
Ad Rendering
Impressions
Page Views
Retargeting
Video Starts
Video Completes
HTML Tracking codes

Offer your audience valuable content..

Our commitment to our readers is what makes the branded content we create unique in the space.

We entertain. We educate. We inform. We are storytellers.

The value we provide our readers is reciprocated to the brands we partner with. Consumers are inundated with superficial content – when presented with an engaging narrative by a brand, they embrace it.

Target on the go, tech savvy users who value the importance of having the world at their fingertips.

Position your brand to those who want all their news in one place and not move from app to app. The Apple News format has beautiful layouts, galleries, audio, video and fun interactions that make the stories come to life.

The LA Times reaches a broad and active audience within the platform, and provides advertisers the exclusive opportunity to align with highly engaged content.

Audience:

28.5M total views
8.9M unique views
37s average active time
146K shares
23M reach

Source: iCloud News Publisher January 2019 (monthly data)

A bustling outdoor celebration of L.A.’s diverse food scene with a series of special events curated by Peter Meehan, Times Food Editor, and The Times Food staff.

Night Market will feature dozens of food vendors, pop-up experiences, special chef collaborations, musical performances, art installations and DJs in Grand Park. Night Market special events include Test Kitchen, Taco Tribute, Fried Chicken Party, Dumpling & Noodle Night, and an all-star BBQ festival featuring America’s best pitmasters from California, North Carolina, South Carolina and Texas.

DATE: May 8th - 12th, 2019
LOCATIONS: Grand Park, DTLA
ATTENDEES: 50,000 total

Upscale, dynamic and passionate foodies
Top chefs, restaurants and culinary influencers
55% multi-cultural
80% of attendees are under 45 years old
60% of attendees have an HHI of $100,000+, with 20% at $200,000+

We invite your brand to get a ticket in.

We produce over 100 events a year and we're not satisfied unless each and every one of them is an immersive experience that captivates attendees and delivers one-of-a-kind opportunities for brands. From intimate VIP receptions to massive festivals, actor roundtables to political town halls, our events attract audiences that are as diverse or as niche as any brand could desire.

Creatively inspired, thoroughly planned and flawlessly executed
We draw the biggest names from SoCal's culinary stars to Hollywood A-listers, top thinkers to political leaders
Unique activation and branding opportunities for an engaged audience
We reach over 350,000 attendees and millions of their collective following every year

We invite your brand to get a ticket in.

We produce over 90 events a year and we're not satisfied unless each and every one of them is an immersive experience that captivates attendees and delivers one-of-a-kind opportunities for brands. From intimate VIP receptions to massive festivals, actor roundtables to political town halls, our events attract audiences that are as diverse or as niche as any brand could desire.

Creatively inspired, thoroughly planned and flawlessly executed
We draw the biggest names from SoCal's culinary stars to Hollywood A-listers, top thinkers to political leaders
Unique activation and branding opportunities for an engaged audience
We reach over 350,000 attendees and millions of their collective following every year

A month-long showcase of America's new food capital: Los Angeles.

In what has become the largest food festival in America, the LA Times FOOD BOWL takes over L.A.’s food scene for the entire month of May. Including over 300 events such as in-restaurant experiences, a major multi-day outdoor Night Market in Downtown L.A.’s Grand Park, pop-ups and top notch programming by the world’s top chefs, FOOD BOWL opens up the city through the ultimate foodie’s guide to eating out and having fun in Los Angeles.

DATE: May 1st - 31st, 2019
LOCATIONS: Various venues throughout Los Angeles
ATTENDEES: 100,000+ total

Upscale, dynamic and passionate foodies
Top chefs, restaurants and culinary influencers
55% multi-cultural
80% of attendees are under 45 years old
60% of attendees have an HHI of $100,000+, with 20% at $200,000+

NEW YORK: JUNE 2019

A celebration of New York featuring top chefs, bars, cafes, hotels, markets, pubs, restaurants, writers, reviewers and a vibrant outdoor night market. New York FOOD BOWL will feature over 100 events across 3 weeks in 2019 (targeting 300+ by 2021) with everything from fine dining to street food under one program curated by a high profile Festival Director. Supported by a major media campaign that showcases New York’s diversity bringing people together through a collective love of food.

CHICAGO: AUGUST 2019

Voted Restaurant City of the Year in 2017 by Bon Appétit, Chicago’s food scene has grown to rival Los Angeles and New York. Home of the James Beard awards, modern molecular gastronomy, cheap comfort food and neighborhoods that transport you to a different destination around every corner, it is the perfect fit for FOOD BOWL. 2019 will be our second year bringing the month-long culinary festival to the Windy City and we’re excited to explore and discover and even more!

A food and wine festival celebrating SoCal's vibrant culinary scene.

Hosted by The Times' acclaimed food writers and editors, The Taste showcases the best of SoCal’s highly influential culinary scene in six distinct events, across two weekends and two counties. Participating restaurants and renowned chefs serve up samples of their favorite dishes, live cooking demonstrations highlight star chefs and the city’s top mixologists offer delicious beverages.

LOS ANGELES
DATE: August 30 (night), August 31 (night) and September 1 (night), 2019
LOCATION: Paramount Studios Hollywood

COSTA MESA
DATE: October 18 (night), October 19 (day) and October 19 (night), 2019
LOCATION: The Met

ATTENDEES: 10,000+ total

Culinary influencers and passionate foodies
28% 21-35, 18% 36-45, 25% 46-55, 22% 56-65
68% female
69% have a HHI of $100,000+, with 25% at $200,000+
56% Multi-cultural

An evening of culinary mastery.

The 101 Restaurants We Love event gives an exclusive crowd a chance to mingle with the LA Times food editorial team and renowned chefs while sampling from 20 to 25 select restaurants. The event launches the Los Angeles Times 101 Restaurants We Love print guide and is the perfect opportunity for brands to mingle with an intimate group of culinary tastemakers.

DATE: December 2019
LOCATION: The MacArthur, Los Angeles
ATTENDEES: 800 total

Leading members of the L.A. food scene
64% of attendees are 35-54
82% graduated college and 35% hold a graduate degree
63% have an HHI of $100,000+, with 30% at $200,000+

Population	18.5M
Households	6M
Family Households	70%
Men/Women	49% / 51%
Average Age	38
Average Household Income	$98K
Attended College	58%
College Grad+	30%
Employed full-time	58%
Own Residence	54%
White	30%
Hispanic	47%
Asian	14%
Black/African-American	6%
Other	3%

Source: Nielsen Claritas, 2018 estimates, LA DMA

#1 Digital Platform in L.A.

We reach 1.7x more Angelenos than any of the Southern California News Group sites*

By the numbers

32 million unique visitors
73 million page views
4.6 minutes average time spent

Digital subscribers

We have 400,000 digital subs (+5% growth yoy) – this includes digital only + those who’ve activated their print.

We have 167,000 digital only subs (+22% growth yoy)

Source: LAT vs SCNG (comScore, LA Market, July-Sep 2018 avg; only 9 sites are tracked); UVs/PVs/Time spent (Omniture, June 2019) Digital Subscribers (Internal Dept, as of 2/19/19)

Latimes.com attracts more unique visitors than top news sites.

U.S. News
Reuters
Buzzfeed
Patch
Flipboard
Associated Press
Medium
Fortune
and more

Source: comScore, Multi-Platform, Oct - Dec 2018 average

Powerful Reach

8 million unique visitors (28% of total site)
33 million page views (43% of total site)
Online users spend 12 minutes on the site (average)

Top 5 DMAs

Los Angeles (5.1M UVs, 23.7M PVs)
San Francisco/Oakland/San Jose (1.5M UVs, 4.3M PVs)
Sacramento/Stockton/Modesto 503K UVs, 1.3M PVs)
San Diego (495K UVs, 1.6M PVs)
Santa Barbara (122K UVs, 587K PVs)

Source: Omniture, February 2019

We reach more online visitors than the leading local news sites.

SOUTHERN CALIFORNIA NEWS GROUP (11 SITES COMBINED)*
ABC7.com
KTLA.com
NBCLOSANGELES.com
LAWEEKLY.com
and more

Source: comScore, LA market, Desktop, July-Sep 2018 average). * Only ocregister, dailynews, dailybreeze, pe, presstelegram, sbsun & dailybulletin are tracked.

BROAD REACH

56% Male l 44% Female
Average Age: 39
49% of readers are 18-34
55% of readers are 25-49

AFFLUENT

Average HH is $94,000
51% w/ HHI of $75K+
35% w/ HHI of $100K+

SUCCESSFUL

77% are college-educated
45% are homeowners.
More likely to own a home valued at over $1 million

DIGITAL-FIRST

96% own a smartphone or smartwatch
49% have a smart TV or digital streaming device
72% listen to online radio/music sites
74% read the newspaper on a mobile device

Source: Scarborough LA 2018 R1, 30-day digital

Readership

Sunday: 2 million
Daily: 1.2 million

Circulation

Sunday: 671,924
- Print 470K, Digital Replica 118, Digital Non-Replica 84K
Daily: 436,520
- Print 223K, Digital Replica 118K, Digital Non-Replica 95K

#1 Newspaper in L.A.
We reach 3 million print readers every week, compared to

2.6 million for SoCal News Group (11 papers combined*)

Print Circulation leader in the L.A. DMA (Audit reports)

Los Angeles Times - 463,000

Wall Street Journal – 67,000

USA Today – 36,000

New York Times – 25,000

DIGITAL ENGAGEMENT CONTINUES TO GROW

We have 400,000 digital subscribers (+5% growth yoy), including 167,000 digital only subscribers and 233,000 print subscribers that activated digital
Digital only subscribers increased 22% YOY.

Source: Readership (Scarborough 2018 R2); LAT Circulation (AAM 2019 Q1 Audit reports, National Circulation (AAM Audit Reports, LAT: March 2018, WSJ: Sep 2017, USA Today: Dec 2016, NYT: Sep 2017, Friday Total Circulation, print-only)

*11 papers includes: LA Daily News, Orange County Register, Riverside Press-Enterprise, San Bernardino Sun, Inland Valley Daily Bulletin, San Gabriel Valley Tribune, Pasadena Star-News, Torrance Daily Breeze, Long Beach Press-Telegram, Whittier Daily News, & Redlands Daily Facts

We reach more adults 21-34 than self-proclaimed millennial sites like Elite Daily, Upworthy, Mashable and Chive.

Source: comScore August 2018

LATIMES.COM	PAGE VIEWS	UNIQUE VISITORS	SANDIEGOUNION TRIBUNE.COM	PAGE VIEWS	UNIQUE VISITORS
Total	121,175,334	33,460,388	Total	15,649,804	6,402,826
Los Angeles	4,1974,037	7,126,966	San Diego	5,431,516	1,245,196
San Francisco	8,164,399	2,260,140	Los Angeles	2,540,272	1,121,794
New York	5,180,603	1,849,438	San Francisco	679,986	367,566
DC	3,194,833	1,092,033	DC	470,613	255,372
San Diego	3,063,111	721,557	New York	445,767	251,150
Sacramento	2,571,634	719,346	Sacramento	253,639	133,831
Chicago	2,175,582	869,311	Chicago	227,992	141,336
Seattle-Tacoma	2,139,588	662,048	Phoenix	219,264	103,353
Dallas - Ft. Worth	1,771,137	718,928	Dallas - Ft. Worth	209,531	118,539
Phoenix	1,718,497	538,925	Seattle - Tacoma	2043,67	117,927
Atlanta	1,681,134	711,171	Atlanta	190,609	116,937
Boston	1,645,907	574,104	Philadelphia	152,170	93,224
Philadelphia	1,419,199	570,541	Houston	147,339	86,462
Denver	1,382,365	433,688	Boston	131,054	76,379
Santa Barbara	1,315,096	205,586	Denver	130,165	67,488
Portland	1,309,061	390,429	Portland	98,924	51,020
Houston	1,202,609	463,924	St. Louis	97,748	55,425
Minneapolis - St. Paul	975,566	354,388	Orlando	97,063	58,846
Detroit	861,097	361,406	Salt Lake City	94,504	54,922
Salt Lake City	763,841	245,124	Minneapolis - St. Paul	94,387	55,850


Source: Omniture Site Catalyst November 2018.

Our reach:

1 of 3 multicultural Millennials
1.8 million Hispanics
- 57% born in the U.S (Avg 20 years residence)
- 43% foreign-born
- 1.2M acculturated, English speaking Latinos
- 624,000+ Spanish dominant/bilingual speakers
20%+ more likely to reach these ethnic audiences: African, Central American, Chinese, Filipino, Indian/Pakistani, Japanese, Korean, Russian, & Vietnamese

Our audience:

68% Hispanic, 14% Asian, 11% Black/African American, 7% Other
Average age is 41
$80K Average HHI (14% higher than the average multicultural adult)
94% own a smartphone or tablet
27% more likely to spend $2,500 or more on internet purchases
40% more likely to have a post-graduate degree
42% own a home

Source: Scarborough Los Angeles 2018 R2, LAT or Hoy INA, Multicultural = Hispanic, Asian, Black/African-American or Other, Millennials = A18-34

50% of LAT Readers own a home

25% of LAT audience has shopped for Furniture/Home Furnishings online in the past 12 months

40% more likely to change plumbing in the next 12 months

30% more likely to spend over $3,000 on furniture

20% more likely to spend over $3,000 on hardware, building or paint items

Launching on April 11 2019, The Los Angeles Times will publish a standalone Food section every Thursday.

Los Angeles is a mosaic of cuisines, cultures, people and ingredients from across the world. LA Times's new Food section is the mirror that shows LA, and everyone else, how dynamic and diverse eating, cooking and entertaining can be.

Restaurant reviews and guides
Cooking and Entertaining
Profiles
Video Series
Thirsty (Drinks section)
Boundary-pushing design: Photography, Illustration and Infographics

LA Times will work with influential tastemakers – chefs, cookbook authors, experts – to tap into their knowledge not just so we can parrot their recipes, but so we can learn how to become better home cooks.

ALL-NEW EDIT FRANCHISES

FIVE OR FEWER

Flavorful dishes from minimal ingredients (geared for weeknight cooking)

OFF THE SHELF

Pantry items favored by our editors, chefs, and the in-the-know

THE SATURDAY COOK

Deep dives and recipes to tackle on the weekend

MARKET REPORT

Spotlight on seasonal produce and how to use it at home

HOLIDAY

What to cook, serve, and pour

Latimes.com reaches more Latinos than the leading Hispanic sites, including Univision, NBC Universal/Telemundo, Impremedia sites, CNN.com Espanol, and BBC Mundo.

Los Angeles Times, Los Angeles Times en Español and Hoy attracted 4.4 million Latinos and generated 17 million page views monthly.
We reach more English-dominant Latinos than Univision.
Our digital audience is young and affluent, with an average age of 47, and average HHI of $100K.

Source: comScore, multi-platform, Hispanics, April 2019. Demos reflect desktop users.

Source: Scarborough 2018 R2, Top 5 English-language TV stations based on primetime average ½ hour (8-11p M-Sat 7-10p Sun, 5 spots/ea)

Source: Scarborough 2018 R2, Top 20 English-language radio stations based on M-S, 6am-mid aqh

Reach based on spots during peak drive times: M-F 6a-10a aqh, M-F 3p-7p aqh

Source: Scarborough 2018 R2, Top 5 English-language TV stations based on primetime average ½ hour (8-11p M-Sat 7-10p Sun, 5 spots/ea)

Los Angeles Times readers love to visit restaurants!

99% of print readers and 97% of digital users eat at restaurants each month.

Among the most popular types are:

Mexican
Chinese
Coffee house/coffee bars
Pizza
Asian other than Chinese

80% of our print readers visit a quick-service restaurant four or more times each month!

In print and online, we reach more than 2.3 million Angelenos who eat a quick-service restaurants six or more times each month.

66% of our print readers visits a sit-down restaurant 4+ times each months - they are 64% more likely to visit this frequently

More than half of our print and online readers dine at a sit-down restaurant 6 or more time each month.

61%

of LA Times readers use Internet
or mobile apps for restaurant related things (reviews, reservations, etc.)

Male/Female	56% / 44%
Median Age	36
Average Age	39
A18-24	20% (Index: 157)
A25-34	28% (Index: 143)
A35-44	21%
A45-54	13%
A55-64	12%
A65+	8%
Median HHI	$81K
Average HHI	$99K
HHI $75K+	55% (Index: 134)
HHI $100K+	37% (Index: 136)
White/Caucasian	47%
Hispanic	34%
Black/African American	4%
Asian/Native Hawaiian/Pacific Islander	10% (Index: 156)
Other Race	5%
Married	44%
Children in Household	39%
2+ Children	20%
Homeowners	44%
Attended College	73% (Index: 127)
4-Year College Degree+	41% (Index: 161)
Registered to Vote	82%
Source: Scarborough Los Angeles 2018 R2; visited latimes.com past 30 days

Male/Female	54% / 46%
Median Age*	43
Average Age*	45
A18-24	13%
A25-34	20%
A35-44	20%
A45-54	14%
A55-64	14%
A65+	18%
Median HHI*	$72K (20% higher than average LA adult)
Average HHI*	$92K (14% higher than average LA adult)
HHI $75K+	48% (Index: 119)
HHI $100K+	33% (Index: 123)
Net Worth $1M+	19% (Index: 126)
Net Worth $2M+	8% (Index: 137)
White/Caucasian	44%
Hispanic	37%
Black/African American	6%
Asian/Native Hawaiian/Pacific Islander	8% (Index: 121)
Other Race	4%
Married	48%
Children in Household	38%
2+ Children	20%
Homeowners	49%
Attended College	68%
4-Year College Degree+	34% (Index: 136)
Registered to Vote	79%
Source: Scarborough Los Angeles 2018 R2; Integrated Newspaper Audience (weekly print/digital)

The 101 Restaurants We Love print guide is a perfect bound, four-color, glossy magazine sent out to LA Times subscribers on the Sunday after the 101 Restaurants We Love event.

PRINT DISTRIBUTION

Publishes Sunday, December 8, 2019
Topping the Los Angeles Times
Sunday readership: 2.3MM

LA TIMES SUNDAY SUBSCRIBERS

33% have a HHI of $100K+
50% eat at sit-down restaurants 4+ times each month
3 times more likely to have a house valued at $1,000,000+

DEADLINES

Space closes: Wednesday, October 2, 2019
Materials due: Thursday, November 7, 2019

		AD SPECIFICATIONS
Unit	Rates	Live/Safety	Trim	Bleed	Gutter Safety
Spread	$20,000	16 1/4” x 10-3/8”	16-3/4” x 10-7/8”	17” x 11-1/8”	0.5"
Full Page	$11,500	7-7/8" X 10-3/8"	8-3/8" X 10-7/8"	8-5/8" X 11-1/8"	N/A
1/2 Page horizontal*	$6,000	7-7/8" x 5"	N/A	N/A	N/A
1/2 Page vertical*	$6,000	3-7/8" x 10-3/8"	N/A	N/A	N/A
1/4 Page*	$3,100	3-7/8" x 5"	N/A	N/A	N/A

*Non-bleed only

Source: Scarborough 2018 R2.

Charmaine Alexander/Major Account Franchise

charmaine.alexander@latimes.com

213.258-0621

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one ad in the sunday la times reaches more l.a. adults than5 primetime spots on la's top tv stations

a single ad in the la times reaches more adults than10 spots on the morning and afternoon drive onl.a.'s top english-language radio stations combined

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a single ad in the la times reaches more adults than
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